1. Keep it short and sweet. Around 30 seconds is ideal. Why make it longer? Your goal is to entertain and bring exposure to X (whatever X might be). That’s easily accomplished in 30 seconds. Make a video any longer and you only exponentially increase the odds that a viewer will become bored and click away.

2. One punch line. Jump right into what’s needed to build up to your climax, anything more and again, you run the risk of viewers losing interest and moving on. The window to capture people’s attention is small. You’ve got to intrigue them in the first few seconds of viewing your video or they’ll never watch it until the end. People love instant gratification, so give it to them!

3. Create a series. You can make your best judgment but you’ll never know for certain how a video will fare until it’s released. By creating a series you increase the number of ponies you have in the proverbial race. On top of that, with a series, someone who views one of your videos and likes it will likely watch the others. So instead of exposing your message to each person once, you expose it 3, 4, 5 times.